Episode 73: Writing & Marketing a Non-Fiction Book with Rick Nuske

Welcome back to Alchemy for Authors!

In this week’s episode I chat with host of the My Future Business Show, and author of Welcome To The Show 1.0: The Complete Podcasting System For Your Business, Rick Nuske.

Topics we discuss include:

  • How Rick overcame his fear and wrote his first book.
  • The structuring method Rick used to organise his non-fiction book.
  • What triggers Rick’s negative self-talk and how he moves through that.
  • Why it’s so important to keep the quality of your books and content as professional as possible, despite what others might be doing.
  • Rick’s marketing tips for building an audience and readership.
  • The benefits of having a podcast when you write non-fiction.

Whether you’re interested in writing non-fiction books or starting your own podcast, this episode will get you inspired to take that first step towards making your goals happen!

Visit Rick’s website here: https://myfuturebusiness.com/

Listen to the My Future Business Show here: https://myfuturebusiness.com/show/

Purchase Rick’s book, Welcome To The Show 1.0: The Complete Podcasting System For Your Businesshere

Follow Rick on Instagram here

Follow Rick on Facebook here

Learn more about The Fletcher Method here

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Sign up here and use the promo code ALCHEMY to save 30% when you pay in full or save 30% off the first payment if you prefer the payment plan.

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Find the full transcript of this episode below.

Episode 73: Writing & Marketing a Non-Fiction Book with Rick Nuske

Jo: Hello, my lovelies, welcome back to another episode of Alchemy for Authors. In today’s episode, I am chatting with Rick Nuske. Rick is the host of the podcast The My Future Business Show and author of the book, Welcome To The Show 1. 0: The Complete Podcasting System For Your Business. Rick believes that the rate of failure in small to medium sized businesses is both unacceptably high and largely avoidable. His specialty is in helping business owners and entrepreneurs through sharing his valuable insights into podcasting and podcast marketing systems.

So in this episode, we will be talking about how Rick overcame his fear towards writing his first book. Why Rick praises the Fletcher Method as helping him structure his book. Why Rick’s environment can be the trigger for negative self-talk and how he moves through that. Why it’s so important to keep the quality of your books and contents as professional as possible. Rick’s marketing tips for building an audience and readership. And the benefits of having a podcast when you write nonfiction.

Now, this is a really cool episode. I am a huge advocate, obviously, for having a podcast. Alchemy for Authors began early 2022 and it has been life changing. It has been one of the best things. It was terrifying at the time and really, truly pushed me outside of my comfort zone, but the experiences I’ve had and the amazing people that I’ve had on the show, the authors that I’ve chatted with, the listeners that I’ve connected with through social media, and that has just given me the most amazing experiences of my life that has opened the doors to so many opportunities outside of this podcast that I just never could have imagined before starting this show. And so, if you are a person that has considered in the past starting a podcast, or if you’re an author of nonfiction and you’re just wondering how a podcast might complement your books, then I think you’re going to get quite a bit out of this episode. And I do highly recommend that you go seek out Rick Nuske after this episode. And of course, all the links will be in the show notes to help you get on that path of creating for yourself a podcast, trying something new. I’m biased, of course, because I love what I do. Alchemy for Authors is a real passion project for me, and I’m just so grateful to be doing this. So of course I’m going to be encouraging you that if it’s something that appeals to you, go give it a go. You will not regret it.

So with that, I encourage you to grab a drink, find a comfy chair, sit back and enjoy the show.

Hello, Rick. Welcome to the show.

Rick: Thank you for having me. What a wonderful opportunity.

Jo: Well, I’m really excited to hear all about your book Welcome To The Show 1. 0: The Complete Podcasting System For Your Business. I was hoping we could start with you sharing just a little bit about who you are and what led you to writing your book.

Rick: Yes. Thank you again. Look, my name is Rick Nuske. I’ve got a couple of roles going on. I’m the founder of a company called My Future Business. I’m also the host of the My Future Business Show, which is a business building podcast for business owners to get more exposure, get in front of their best audience and stay there. And I am now a published author, which is something I never thought I would be able to do, Jo. But after a lot of time, a lot of pain, a lot of effort, I finally stuck it out and got to the promised land of published authors and created Welcome To The Show 1. 0: The Complete Podcasting System For Your Business. And it’s a reflection of everything that I’ve done over the last decade as a podcaster and I’ve transferred it into, I guess, written form, audio form, and now also a video course. So there’s a few arms to it.

Jo: That’s awesome. That’s cool. I love that you’ve got a video course for it as well. So if writing a book was something that wasn’t actually on your radar, how did it come to be that you sat down and went through the process of writing a book?

Rick: Yeah, absolutely. Look, there’s lots of people that I’ve worked with that I’ve given advice out to, and I found myself oftentimes talking about the same things over and over again. And then not once, but a handful of times I was prompted, hey, look, do you have a book? And I didn’t have a book, Jo. There was no inspiration at that time for me to write one, but there was a need, an evolving need. So I decided to put pen to paper in my case, typing. And, you know, here we are some years later, I finished.

Jo: So that’s amazing because a lot of people I know that are on the show, they’ve usually had early aspirations to write a book, but I can imagine as a compliment for your business, it makes sense, but not everybody’s excited to write a book. So what was that process of actually sitting down and putting your thoughts to well a keyboard, I guess. What was that like for you?

Rick: Oh, look, it was terrifying. And I’ll just go back one step. There was a bit of, I guess you could call it inspiration from the likes of Dan Kennedy. I’m right into business books. And one thing I do recall was being impressed by, I guess the skill and the talent that would be needed to actually write a business book, a nonfiction book. So, I had no idea, Jo, where I was and how to structure a book. I’ve read plenty of them, but it’s a very different world when you decide that I’m going to try and write a book. For me, it was, it was a scary process, but I suddenly found myself creating a pattern of activity. You know, I would write in the morning because I’m a morning person, and sometimes I would not know what to write, even though I had all of this content, getting it out of the jumbled mess that it was inside of my head was, I think, the biggest trick for me. Um, but yeah, again, we got there. So, a challenge.

Jo: Yeah, for sure. So I write fiction, which is a little bit different and I make life so much more difficult for myself by not plotting, but really with nonfiction, you do need to be quite organized and quite structured in how you deliver your content. So did you have a plan in place, how you were going to structure it? Did you do an outline first or what did that look like?

Rick: Well, it’s very interesting that you ask that because I didn’t at the early stages and I, again, I was just flying by the seat of my pants. I had a Google doc open and I was just spewing words onto the page. But I’m very studious and I’ll research and I’ll try and find out how people are writing books. And then I ended up finding a company called Scribe and then I found some other writers’ group and I become a part of the Facebook writers’ group, and then I stumbled across Aaron Fletcher, the Fletcher Method, and he talked about using a three-part series, a three-part process. And within the three parts, you have three sections and within the three sections, you have three actions. And I followed his program and I purchased it. And I learned about how he structures these things such that you pull out the hot ticket items from your process in a way that makes almost sequential sense. Retrospectively, once you’ve gone through the book, you don’t need to use it in sequence again, you can always go back to it. But Aaron Fletcher, the Fletcher Method is the foundational sort of structure behind the book. So that helped me a great deal.

Jo: I hadn’t heard of that, the Fletcher Method. So that’s really interesting. And so was this quite a long process for you? It sounds like you’ve been hinting that it took a little while to put your book together. Is that correct?

Rick: Yeah, well, look, there’s life gets in the way and there was always delays. And then I put it to the side and I had self-doubt and my negative self-talk got in the way more often than I wished it to. But I found myself always talking to my wonderful wife, Jemima, about it. And she said, look, you really need to just get in front of that computer and stop complaining to me that you’re not doing it. So that’s what I did, mumbling and mumbling I went upstairs and just kept typing and kept typing. And then lo and behold, one day there it was, I couldn’t believe it.

Jo: So other than your wife, how did you move through that self-talk, that negative self-talk? Cause I know that is something that hits all authors, regardless of how long we’ve been doing this for.

Rick: Yeah. I found myself, going into Facebook, an author’s Facebook group. I would look online, I would do my research to type in things like how to keep going writing your book. Just, you know, these phrases that I would, these questions I would ask. And I don’t know, I honestly dunno how I did it. I think there must be some sort of deep master plan inside me that knew that ultimately I was going to do this, no matter what sort of pain that I was going to go through. So I guess I just chipped away at the stone and I knew there was gold there somewhere. And I just thought if I could be just one strike of the hammer away from hitting gold. So just keep at it, keep at it, keep at it.

Jo: That’s cool. That’s great. And it’s nice to be able to find that support, even if it’s like through a Facebook group or something like that. I think that’s important.

Rick: Oh yeah.

Jo: So for the process of like drafting and writing your book, how long did that take you?

Rick: I would say nearly two and a half years in the drafting sort of phase and going back to it, leaving it for a handful of weeks, going back to it, leaving it for another month. And so I could have certainly done it a lot quicker. I know this time around I’m doing it, you know, much more compressed timeline because I know my triggers and I know what it worries me. I know what I think about, and I know how to not be my own worst enemy. If you like.

Jo: I love that. Can you share some of those things that hold you back? Like some of that negative self-talk? What are some of the things that are your triggers?

Rick: Yeah. Interestingly, my environment. The office in which I work in actually sets me off and opening a Google Doc, I find myself, you know, I wouldn’t say sweating or anything like that. It’s nothing too outrageous, but I just know what I’m about to attempt to do. And then that little chatter starts happening. So I think very much the environment has an impact on me. So what I do to get past that, I actually open the windows up, let the sunlight in and I make sure there’s a nice breeze coming through, and I’ll make myself feel as comfortable as possible. And if I find that I’m stalling, Jo, I’ll just get up, go get myself a cuppa, go and pet the dogs, come back inside and try again.

Jo: That’s cool. I like that. I like that you’re perceptive of what your triggers are and how you can move through them and not letting that stop you from going ahead.

Rick: Yeah. Yeah.

Jo: Because two and a half years – that’s not the longest that I’ve heard of somebody working on a book at all, on this show.

Rick: Feels like a long time.

Jo: Yeah, yeah, but it will. And it’s a long time to keep a project like that in your mind. So well done you.

Rick: Yeah. I was certainly by the end of it, I was over it, that’s for sure. I’m just glad that it was done. You know, that crossing that finish line.

Jo: Yeah. But there’s a whole different thing once you cross the finish line of doing your draft. And then if you go back and do edits, then you’re looking at publishing it. So where did you go from there? What did you do?

Rick: Yeah, well, you know, I didn’t know much about the publishing world. I’d heard about Scribe and I went to them and I checked out what they were offering, and then I found another business and I ended up going through the publishing process through them. And they made it very, very easy to publish the book. And they held my hand as it were, to go through that process. And you know, it is a skill to publish because I think nowadays, before online sorts of environments came around, the needing to find a publisher was the only way you were going to get published. And that’s since changed, and there’s a whole world of opportunity opened up for self-published authors. And I think that’s great because that didn’t exist before. But you know, the thing I will say, Jo, is there’s a lot more content out there, book content. And I’m not sure that I would put out some of the books that I’ve read because of that. See, because the barrier to entry is so much lower therefore the quality of content seems to have dropped a little and I’m cognizant of that. And I’m very aware to make sure that my content is the best it can be.

Jo: Yeah. And I think that’s really, really important. I’m an Indie-published author as well. So, I know it’s really important to me, it’s really important to other people in my circle, to keep that quality of content really high. What I’ve been finding really surprising, and I don’t know if you’ve noticed this, but from my experience now I’m finding some traditionally published books have been dropping their quality. Whether it’s because they’re bigger names, they’ve already got the following, but I’m actually also seeing a little bit of the reverse.

I think there’s a fear, like a lot of a fear with the Indie-author community that we don’t want to be seen as putting out rubbish. And so I think there is definitely a lot of us out there that are really trying to keep that high quality and yeah, I do think it rivals sometimes what’s coming out through traditionally published avenues as well.

Rick: Yeah, I think you can, you know, you can control how you think about that and you can do your darndest, do your best to know what you have an expectation of yourself. And if you were willing to read it and be happy with it, I think that’s where you should start.

Jo: Yeah, for sure. So this company that you went through that helped you with the publishing side of things, did they take control of like your editing and that, or what services did they provide for you?

Rick: No. Well, in terms of the editing they looked at the final draft for approval. But I had friends, families, colleagues all look over the book, grammar, punctuation, flow, tone, all of those, you know, inflection, all of the things that I think are relevant for a good book, you know, because I write like I speak. And I think in some respects, that’s what makes it “Me” inside the book, even though it’s non-fiction. But there are some parts where I just rambled on so they would help and say, look, restructure this, take this away. You could say this in as many words. You don’t need a page to say what you’ve said, you need a paragraph. So there was that side of the involvement, and that took, I don’t know, I’d like to say 3 weeks to get it totally done because, you know, you’d spend an hour here and an hour there doing it.

Jo: Yeah. And did they help with marketing at all, or was that on your shoulders?

Rick: Um, no, they did at a cost. There’s obviously a cost to these types of things. So, I’m a marketer through and through, that’s my background. So I used their marketing system rather than their marketing skills because I knew they had an existing distribution network that I could leverage. And I thought, well, I’m not going to reinvent the wheel. They’ve already got the audience. They’ve already got the platforms throughout the globe to distribute this book, so I used them in that respect. Which was good. But I’ve also done some additional sort of marketing of the book myself.

Jo: So what are your marketing tips then, or what have you put into place to help get your book out there?

Rick: I think once you have a book out in the world, if you can get reviews for it, do so. I think your ability to capture some of these, uh, information that allows you to continue a conversation with them is important. They could be in multiple different formats. If you have the ability to continue a conversation by giving away the book, I found that’s one really powerful thing that I do within my Facebook group. Which is useful because people, it’s a fireside chat, sort of conversation starter. They take away a copy of the book and they say, well, I’ve read this and I would never have thought to do this. And why did you do that? And then the conversation flows from there. So yeah, there’s some organic, there’s some paid. I’ve found that the paid brings in a different calibre of audience and it’s not necessarily the best audience, even though you can target them. Yeah, so there’s a, I think it’s all about testing. It’s not an overnight thing. I’m still continually testing it, but, uh, rest assured, Jo, I’ve learned a lot from this cycle of marketing for my next book. That’s for sure.

Jo: Yeah. Yeah, for sure. So what would be your key thing then that you would recommend to somebody who was looking at marketing their self-published book? Is there something that you think kind of stands out more than others?

Rick: Yeah. Well, for me, I’ve certainly noticed that free is alive and well. If you’re not in it to make money, which is not the reason to write a book, I think if you create a good book, fiction, nonfiction, doesn’t matter what it is, and you give it away, that’s very much the most effective, because there’s no, there’s no barrier to entry to the book that way.

Jo: Yeah, that’s true. And then do you use that as a way to like build a newsletter list or anything like that?

Rick: Absolutely. People come into my list. And I don’t necessarily like talking about the traditional, you know, we’ve got a lead capture page and this and that, but that’s what it is. Then you put them onto your email list. but for me, I’m very much about human connection. If you look under the My Future Business logo, it’s got “Helpful people, helping people”. So I thought, well, if that is my mission, how do I go about that? How do I use the book to help me achieve that outcome? So I started podcasting central, which is a Facebook group that I invite people onto. And there are lots of people out there that want to know how to do podcast marketing. Cause there’s a difference between podcasting and podcast marketing. There’s the systems behind it that a lot of people that are starting out may not consider, may not know. So that’s really, you know, what I’m all about, getting them involved and having a two-way conversation.

Jo: That’s wonderful. I really liked that. And I love your kind of motto behind your My Future Business. That’s cool. Have you found that writing this book has complemented your business then in other ways? Or your podcast has complemented the sales of your book? Or has there been some kind of cool relationship between those?

Rick: Yeah. Um, it’s a two-way street. I think the podcast has bought around attention and awareness of the book, as the book has bought attention and awareness of the podcast. So I think it’s a bit of a handshake relationship. I look back now and I think it would have been very different had I not created this book, had I not written the book, you know, ‘cause I just would have been that podcast guy. But now people get to see some insights because there are some stories inside the book that are personal, that are real life case studies of my own life as well as the people that I’ve worked with. And, you know, it’s complemented other people, which is probably more impressive to me that it’s actually making a difference in their lives. Because at the end of the day, Jo, I don’t want to leave anything on the table. When my days are done, I want to know that I’ve done the best I can to help other people achieve their goals.

Jo: That’s cool. Oh, I love that. That’s so cool. So you are in the process of writing another book, is that correct?

Rick: You would have thought, you’d think I’m a glutton for punishment. Yeah, I am. I am. I certainly am. Yesterday, in fact, I spent a couple of hours and I was so impressed that I’ve gotten a couple of hours down and it just wasn’t jumbled. It was restructuring, you know, um, revisit, revise and revitalize. And I try to condense and I’ve got currently something like 75, 000 words and it’s for the most part, a bit of a mess. But I’m starting to again use the Aaron Fletcher, um, Fletcher Method structure, which is pretty much the framework as he calls it. And that’s all it is. There’s nothing more to it. The content is certainly my own. It’s the structure that I use. So following that structure is absolutely wonderful because it helps guide your creative process so that you’re not just writing and going where’s the duplicity, because duplicity is a killer, I’ve found. Is that I’ve written the same thing twice because it’s a different day and I come back and go, haven’t I spoken about this before? So using that process that helps you to avoid it. But yeah, it’s in the same realm I promised myself that I’d write three books related to podcasting, and I’ve done one, so I’m on to the second. I’m not sure about the third. We’ll worry about that when we get to it.

Jo: So this time round, what are you finding different about it? Are there aspects of it that’s easier or aspects of it that is differently challenging?

Rick: Yeah. I know I can do it now. I always look at the cover of my other book that’s sitting near me on the table here, and I think I’ve done this. I know I can do it again. I know the process. I know that there are systems in place that are going to help me market it, if I need them. I am a marketer, trust in myself. But I think that confidence comes shining through, because if there’s one thing that I will say that is a great benefit is the positive feedback that you get from people that have got a copy of the book and they say, look, this is wonderful. This is great. Cause you need that validation, I think, because usually when you send it out, you’re not sure. You think it’s good, but the market tells you what’s good by what they do with it. So yeah, that validation verification that it is, you know, useful to other people, has helped me this time around to go forward with confidence, I guess you’d say.

Jo: That’s cool. Have you had different challenges then this time, or is it just all like in general, just easier?

Rick: My challenge that I’ve set for myself is not take two years to do it, but by the same token, not compromise on the quality either. And I worry that I’m going to make a comparison between the quality of my first book, which took almost my life because I was so, I wouldn’t say stressed, but I was focused on it so much so that it was playing on my mind. Whereas this time, you know, it comes back to that quality component. We were talking about earlier. I don’t want to put out a second book and go because I’ve made it, because I’ve already become a published author, I don’t want to put in the effort this time. That’s certainly not the case. It’s got to be if as good, if not better.

Jo: I find that so interesting. I’ve been talking to a lot of authors recently, uh, debut authors who are finding that that is their biggest challenge with writing their second book is that comparisonitis to themselves with their first book. And not wanting to disappoint their audience. So I’m finding that really interesting.

Rick: Yeah. Yeah. Well, look, you know, but fortunately for me, I have a background in quality management. I spent, I don’t know, best part of 10 years as a quality manager. So it’s a curse. Because you know what quality is, you know, what quality control is, you know, you want to assure the same level of quality that this time around with your work, then you’ve always done in the past, but it’s very difficult with a book. You don’t know if it’s going to hit the same heart strings with people, if it is, is it going to be as practical, is it going to be as useful? What’s the utility in it? All those things.

Jo: Yeah. I totally agree with you with that. And I think sometimes we get too close to our own words to see it through the lens that other people will see it through. So it is tricky. Yeah. So with the completion of your second book, when it is completed, will you be looking at going the same route for publishing?

Rick: Absolutely. I found that this particular organization, they’re focused on not just the, I guess the transaction, they’re focused on building the relationships with the people that they’re working with and I’m a people person. So if you make me feel valued and you involve me in the process and you help me understand, you’ve got me, you’ve got me as a customer for life. I could have certainly done it all by myself and they’ve got instructions on how you can use their systems to do it on your own, but where I need them, I’ll certainly be going down that path again.

Jo: Oh, that’s awesome. That’s cool. I’m glad you found that support to get you published. Like, yeah, it’s fantastic.

Rick: It didn’t happen overnight, but I did find them because I, like I said, I found Scribe and I thought, no, there’s this that and the other that I’m not really on board with. They’re a great company. There’s got lots going for them, but I found another one that was just more suited for me at the time.

Jo: Yeah. Oh, that’s wonderful. That’s cool. Now, the title of your book, your first book, Welcome To The Show 1. 0: The Complete Podcasting System For Your Business. It’s pretty self-explanatory, but for people listening to the show, can you just give a little bit more of an overview about what they’ll find inside that book?

Rick: I certainly can. Welcome To The Show, is something that I say when I’m hosting the My Future Business Show. It’s an opening and it just stuck with me. I thought, Welcome To The Show. You’re welcoming people to your podcast. So it’s kind of saying, well, there’s a show behind this. And that show is actually a podcast, the one that I host called the My Future Business Show. And, as mentioned earlier, Jo, it’s structured around the Fletcher Method. And what it does, it takes beginner podcasters, and they’re generally existing business owners, book authors, and those types of people who want to use podcasting in a way that gets results rather than it be just a conversation that’s a bit of a side project for them. I’ve always wanted to run a business that was podcasting because when I left the corporate world, I didn’t know what I was going to do but I knew that I still wanted to be in business and therefore I had to know, what was I going to do to allow me to be a full time father. Which I have and it’s been the hardest job my whole life, most rewarding at the same time. But through those years, I started to build a podcasting system that allowed me to maintain a lifestyle with my kids, be present for them, build a business specifically on podcasting. And in turn in the background, helping clients get results with podcast marketing. So in this, there’s three sections. There’s in those three sections it’s planning, creation, delivery. So you plan your podcast. You actually create it and then you deliver it. So you distribute it across networks. So it really goes from the A to Z of equipment. Some people think equipment’s just equipment, I can buy any equipment. Well, it’s not necessarily the case. There’s a whole host of different things. We touched on this earlier about, you know, not using Wi Fi as opposed to using Wi Fi. Little tricks and tips that I know after 10 years continuously podcasting day in day out that other people do not even consider, let alone the fact that I’ve got a longer amount of experience as a marketer, um, close to 20 year’s experience. I’ve combined those and created a system that allows you to encourage listeners by educating them. They learn more, they take an action to move one step closer to your business. Then they go on to become, as we talked about earlier, a lead or a prospect, if you want to call them that. Then ultimately, if you’ve done your job right, they become a buyer. So that’s really the A to Z of it. Very condensed version of it.

Jo: Yeah. I love that. I love that. And so I know that some of the audience of this podcast they’re primarily authors and writers or people interested in that, but I do have a few people listening to this who have their own podcasts and that as well. So who do you think should consider starting a podcast if they haven’t already? So if we’re looking at like primarily people in the realm of writing or journalism or authors or poets or whatnot, do you think everybody should have a podcast or what criteria do you think?

Rick: I think if you want to do a podcast and you have something to say, and you’re interested in getting your message out there, regardless of what it is that your background is, your niche, if you want to call it that, do it. Give it a go. But in terms of the system that I use and I promote, uh, it’s more about getting an outcome. It’s something that people would want to do inside of their business. It’s something that people can certainly use to promote their books as well. But by and large, my main audience is small to medium sized business owners. But again, saying that, everybody has something to say. If you have a story to tell, tell it. And I think podcasting is a medium that is not going away. It’s gone very much past that “I’m a fad” stage. You know, RSS feeds, oh, I think they’re a godsend. You know, you can record something in one location, then using RSS, it goes out to the world and in all of the locations where your best audience exists. What a wonderful time we live in to be able to do that. So if you’ve got a story, you’ve got something to say. Do it.

Jo: It’s awesome. I love it. One of the best things I did, completely stepping out of my comfort zone, was starting this podcast. And yeah, I mean, for me, this is a passion project at the moment. It’s without, um, you know, I’m not looking at monetization or anything right now for it. This is just me following my passion and I get to chat with cool people and share these conversations with the world. And that is so fun for me. I love it. Yeah.

Rick: So, did you ever suffer nerves at the start?

Jo: Oh, I still do at times, hugely. I am the world’s biggest introvert, and I’d had the idea of having a podcast for about a year or so without knowing what I would do a podcast on or, you know, having any specifics. And I signed up, I did a course, and the course was very encouraging to just get out there, be messy, just to begin. Just do it. And yeah, and looking back on it, I don’t know how I had the courage to do it because quite frankly, like I, you know, I was nervous about how my voice would sound and a lot of my guests are from overseas and the New Zealand accent can… people either like it or they don’t. Yeah, so it was completely out of my comfort zone and I still don’t quite know how I got here, but…

Rick: Congratulations. I’ve been listening to your show it’s wonderful.

Jo: I appreciate it. I can’t imagine not doing it now. It’s a little bit addictive. And if there were more hours in the day or the week or everything, or I wasn’t working full time as well, this would be something I’d do on a much more regular basis than just fortnightly for sure. So then, how can people connect with you and find you and find your book and everything as well?

Rick: I think the easiest and most effective way is to go to https://myfuturebusiness.com/. That’s one word: https://myfuturebusiness.com/. And even if you just typed in the individual words, My Future Business on the internet, or my name, I’m pretty sure I’ll pop up somewhere. So Rick Nuske is my name, podcasting’s my game.

Jo: Fantastic. Oh, I love it. Well, thank you so much, Rick, for coming on the show. I really appreciate it.

Rick: Oh, the pleasure’s all mine. Thank you very much for having me.

Jo: So here are some takeaways from today’s show:

1. If fear is holding you back from writing your non-fiction book and you don’t know where to start, research different processes, such as the Fletcher Method, to give you a system to organize your knowledge into a book.

2. The way through self-doubt and negative self-talk is sometimes just to do that thing anyway.

3. Pay attention to the things that trigger your self-doubt and negative self-talk and find activities to move through or disengage from that chatter.

4. To stand out in an often-oversaturated digital arena like self-publishing, ensure you’re still creating a high-quality product.

5. Reviews are a great way of creating credibility for your products.

6. Consider forging relationships with your readers by giving away your book for free.

7. Endeavour to link your marketing process back to your mission, motto, or your why.

So again, if you are interested in learning more about podcasting or podcast marketing, make sure that you go check out the links in today’s show notes to connect with Rick.

And before I leave off, I also wanted to let you know that the doors to Carissa Andrews’ 12-week Millionaire Author Manifestation Course are now open. I have talked about this course on the last couple of episodes and there is also an episode a little way back where I talked with both Carissa Andrews and Tammy Tyree who host this amazing immersive experience. This course starts the end of February. So if you are serious about using mindset, manifestation, and hypnosis to up your author game and truly create for yourself the author career and life of your dreams, and you want to connect with an awesome group of like-minded individuals, then make sure you go sign up today.

So I’m an alumni and an affiliate for the course because I love it that much. So I would love if you could sign up via the link in my show notes. This just ensures that at no extra cost to you, I get a small kickback that actually helps support this show. So I greatly appreciate it. And because you’re an Alchemy for Authors listener, if you do sign up, make sure you do use the promo code ALCHEMY at the checkout. A L C H E M Y. That way, you’ll be able to get 30% off the cost if you pay in full, or 30% off your first payment if you choose the payment plan. It’s a really good deal, And honestly, if manifestation or the law of attraction is your thing, and you’re just not yet seeing the results that you desire in your author career, I highly recommend just go check it out.

And finally, if you have enjoyed this show, please consider supporting it. Putting this podcast together, although it is my passion project, it is a labour of love, it also requires a lot of time and money on my part. Supporting it though, requires as little as just rating or reviewing or sharing it with a friend or even just tagging me on Instagram with a photo of you listening and enjoying it, that all means the world to me and helps support this show. If you prefer, you can also make a donation through BuyMeACoffee. That is just at https://buymeacoffee.com/jobuer, and that is also gratefully received too.

Next week, I will hopefully be back with another minisode, so I’m hoping that you’re enjoying these little in betweeny minisodes. So hopefully I’ll have that to share with you. And then after that, we’re back to another full episode. And this is one that I’m so excited to share with you because I will be chatting with the wonderful Orna Ross all about her Go Creative Planning system. And. If you don’t know who Orna Ross is, go Google her, she is amazing.

But until then, my friend, happy writing. Bye.

author mindset, Marketing, Podcasting, writing a book, Writing Non-Fiction