Episode 71: The Holistic Tooth Fairy’s Success Tips for Kickstarter with Meliors Simms

Welcome back to Alchemy for Authors!

In this week’s episode I chat with the Holistic Tooth Fairy and author, Meliors Simms, about writing, publishing, crowdfunding, and of course, oral health.

Some of the topics we discuss include:

  • How traumatising dental experiences led her to become the Holistic Tooth Fairy and set her on the path of self-publishing.
  • The impact of stress upon our teeth and what we can do to boost our oral health.
  • How to use journaling to grow, heal, and overcome blocks.
  • Why you might want to write a letter to a tooth.
  • Meliors’ experience running a Kickstarter campaign and what she would do differently next time.
  • How Meliors navigates the expense of international shipping when running a Kickstarter campaign.
  • Why the first 48 hours are key to a Kickstarter’s success.

Whether you have an interest in natural health, are terrified of going to the dentist, or want to learn more about using Kickstarter to fund your next publication, this episode is for you.

Visit Meliors website here: https://holistictoothfairy.com/

Purchase Meliors’ book The Secret Lives of Teeth here: https://holistictoothfairy.com/secret-lives-of-teeth/

Learn more about her Kickstarter and new book, Calm and Confident in the Dental Chair, here: https://holistictoothfairy.com/calm-and-confident/

Find Meliors on Facebook here: https://www.facebook.com/holistictoothfairy

Follow Meliors on Instagram here: https://www.instagram.com/meliorss/

Learn more about Kickstarter here: https://www.kickstarter.com/

If you enjoyed this episode, please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going.

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Find the full transcript of this episode below.

Episode 71: The Holistic Tooth Fairy’s Success Tips for Kickstarter with Meliors Simms

Jo: Hello my friend, here we are already halfway through January. Can you believe it? Today I start prepping to go back to the day-job in two weeks time. For people not in education, I know that this is going to sound a bit ridiculous: two weeks of my own time prepping before I actually start back at work. Yeah, this is kind of how it works. And honestly, I agree with you, it’s pretty crazy.

The last couple of weeks got away with me with family visits, which was great, but I’d be lying if I said I wasn’t feeling a little bit anxious about returning to the crazy, busy, stressiness of the day job without having conquered half of what I had on my plan to do with my books and my writing and everything else. But such is life, right? So this is one of my big challenges, finding the balance between what I love, which is like my writing, this podcast, all the book things, whilst, for the moment, needing the financial cushion to keep me afloat and invest in my writing with a day-job. So, I do know my privilege, in many ways I get a lot of joy from my day-job, and financially it’s pretty stable, but I also know that it’s okay to want more. You’re allowed to want more. I think I’ve said this a bit on the show, but I knew that the author thing would be a long game for me, and deep down, I’m kind of okay with that. I’ve still got a fair few money and success blocks that I’m working on busting because of course, I want my success to last and I want a sustainable and aligned author career. And so that’s really what my attention is focused on creating. And I know there’s probably a few of you out there listening to this in a similar boat: balancing your writing and family with a day job. So just know that you are not alone. If you haven’t already, check out Episode 70: Manifestation for the New Year, on some of my tips for how to set yourself up strong with moving that needle closer to your dreams.

My intention for Alchemy for Authors was always to motivate and inspire with tips and advice along the way to help get you closer to your dream author life. To show you through interviews with others and industry experts that it can be done, but there’s still going to be some ups and downs and frustrations and self-doubt along the way. But you are not alone. So wherever you are along your author journey, know that you have access to all the tools that you need to make your dreams a reality. And that’s the beauty of this time that we’re living in right now. And I hope it gives you a little comfort that I’m right there with you. Some days I’m flying high because it seems that the stars are aligning, books are being written and selling, and other days I’m wondering how to fit in my writing goals around the day-job while still maintaining friendships, good health and just general basic good hygiene.

So even though I’m thinking of myself as being back at the day job from here on in, I have managed to sneak in some scheduled interviews with some amazing guests for the show over the next few weeks. So I’m talking about industry experts here, some of whom are living the dream already. So expect some amazing conversations this year. Obviously, it’s going to take a while to roll some of them out. But I do hope that you stick around with Alchemy for Authors because I am, honestly, I’m just giddy with excitement about some of the amazing people whom are going to be coming on this show this year. It is so very exciting. And I am so blown away by the generosity of authors and their willingness to share their expertise with others in the industry. So if you haven’t already maybe subscribe to the podcast wherever you’re listening to this so that you don’t miss out on any of the upcoming episodes, or join the Alchemy for Authors newsletter at https://www.subscribepage.io/manifestationforauthors and that way I’ll send you an email every time an episode goes live.

Anyway, onto today’s show. Being a new year and all, many people are out there setting resolutions and goals around their health. Heck, I’m one of them. As this goes live, hubby and I are feeling out a new gym. So there we are. Today’s guest, the Holistic Tooth Fairy, whose niche you can probably guess from her moniker, will be sharing her journey from traumatizing dental experiences to writing, publishing, and crowdfunding through Kickstarter. So yes, there’ll be a little bit of conversation around our oral health and the metaphysical. But we also discuss the power of journaling to heal and dissolve blocks, as well as key tips for a successful Kickstarter campaign. So when you are ready, grab a drink, find a comfy chair, sit back and enjoy the show.

Hello, my lovelies. Welcome back to another episode of Alchemy for Authors. Today I am chatting with Meliors Simms, aka The Holistic Tooth Fairy. Meliors is a natural oral health coach who has worked with hundreds of clients all over the world to avoid unnecessary dental procedures and to have better experience with the necessary ones. After a diverse career from research to counselling, to arts and a lifetime of terrible teeth, she stumbled on an alt oral approach which prevented what would have been her seventh root canal. That inspired years of independent research and experimentation, eventually resulting in her uniquely holistic approach to oral health. Meliors’ book, The Secret Lives of Teeth, is a comprehensive guide to healing teeth and gums with a metaphysical perspective. So welcome to the show, Meliors. It’s so wonderful to have you here.

Meliors: Thank you so much, Jo. It’s great to be with you.

Jo: As I’ve just introduced in your little bio there, you’ve got this wonderful book called The Secret Lives of Teeth, and I’ve always personally found the relationship between the emotions, psychology, and spirituality, and health super fascinating. I’m also a big fan, as I’ve mentioned to you before recording this, of Louise Hay and her book You Can Heal Your Life. That’s one of my favourites. So I was wondering if you could share just a little bit more about your dental health challenges and how you came to be in this slightly unusual niche of dental health, and then how you came to write a book about it as well.

Meliors: Sure. So I, like you, was a big fan of Louise Hay and very interested in those parts of her book where she gives you a meaning for different types of illnesses or diseases and symptoms and so on. So I would always look up in my copy of her book anytime I had anything wrong, but she doesn’t have much to say about teeth issues. It’s a very kind of generic answer. I can’t even remember what it is now. And so even though I was used to applying that mindset to my general health, and one of my main health problems that I’ve had since I became an adult has been with my teeth, I wasn’t making those connections. I was just stumbling on really following the mainstream dentist advice, you know, going frequently to the dentist, brushing and flossing. Like I won’t say obsessively, but certainly to the point where friends were quite aware that I was like the queen of dental floss. And then something kind of shifted for me around my 50th birthday and, no, it was before that. That’s when I started coaching. Something shifted for me around the time that I was looking down the barrel of what would’ve been the seventh root canal and that I’d reached a point where I was having panic attacks in the dental chair and was so kind of traumatized by the intensity of the dental treatments, that I’d had that I kind of cracked essentially and had to take a different perspective and start looking at things differently. And I didn’t start with that metaphysical. I started with the nutritional. And that worked really well for me and my dental health turned around really dramatically.

Then on my 50th birthday, I was actually asked to write an article for Organic NZ magazine about the stuff that I’d figured out about oral health. Cause there’s so little known about it. There’s almost nothing written. At least there wasn’t, you know, seven, eight years ago. There’s a bit more now, mostly thanks to me or partly thanks to me. But I didn’t feel ready to write an article until I had something to lead people to. And that’s when I started my coaching business. The whole time I wanted to, I knew I wanted to write a book, but I didn’t feel ready. And the first thing that happened when I started coaching was a client asked me about the metaphysical meanings. And that was actually that question. And one of my very first client calls, it’s like, you know that emoji with the exploding head: Oh, that’s what I need to do. That’s the work for me is making that connection between what Louise Hay has kind of found out on this general level and bring that right into the specificity of teeth and gum health. So that was nearly eight years ago. And I’ve just been diving deeper and deeper and researching, learning and working with clients, hundreds of clients and figuring out a system where there wasn’t one before.

Jo: Yeah, that’s where I found it really interesting. So I could be completely wrong, but I feel like Louise Hay just had something really brief like if you’ve got teeth problems, it means you’ve got a decision to make or something like that. I think it’s something like that. But because you had the inspiration to go deeper into the metaphysical kind of meanings behind ailments with different teeth and different ailments in the mouth and that mean, how did you go about researching that? Because if there’s not a lot of information out there anyway, how did you gather your information so that you could help other clients and put it into a book?

Meliors: Was really just in the course of talking to people. I started this coaching business where I was offering to help people figure out nutritional solutions for their teeth and gums to fine-tune and optimize their oral hygiene habits, to work on relaxing their jaws so they wouldn’t be clenching and grinding their teeth anymore. And in the context of those conversations, I would ask, and people would spontaneously share what was going on in their emotional life and so on. And so it really came out of practice, but at the same time, I mean, there’s the system of the meridians energy channels and traditional Chinese medicine. So I was looking at that and drawing on that. And then actually, once I started writing the book and becoming even more serious and focused in my research, I found some books that aren’t in English, but in French and Spanish and Italian that talk about metaphysical associations. And so I laboriously used my schoolgirl French and Google Translate and friends that read other languages and got what I could from those frameworks. So they’ve definitely been an influence too. But yeah, it has come out of the work I’ve done with hundreds of clients, which wasn’t my intention when I set up the business to get clients, but in a way that was the reason, you know, on a higher level that was the reason was so that I could figure this out and then write the book.

Jo: Yeah. I found it really interesting because when I was going through your book, I was trying to of course make those connections to my own teeth and things like that. And I’ve had a few out for, you know, like wisdom teeth and because I had too many teeth in my mouth as a teenager and so I had to have them pulled and things like that. So I was trying to make the connections of what teeth related to what, but I did find there were connections to problems with particular teeth that did relate to when I was going through problems with particular aspects of my life. And so I saw those connections there. For somebody who maybe is listening to this who’s not that familiar with the metaphysical meanings behind different elements and that with our health, can you talk a little bit more about what you’re meaning by that?

Meliors: Sure, I think the easiest way to make sense of it is to think about stress. Because I think we’re pretty well versed in the physical impacts of stress in our own bodies. Almost everyone has had the experience of stress, being stressed out. You know, too many demands, too many worries, unable to kind of relax and sleep and take time out. And then you start feeling run down, you start getting a cold, your body just isn’t functioning at that optimal level. Well, the mechanisms for stress, affecting health happen through the immune system and through hormones and other kind of chemical reactions and systems and processes in the body, they get interfered with by the stress hormones like cortisol, which many of us have heard of, like shutting down non-essential services, essentially. And from that, dealing with an emergency perspective of the body’s stress response, your teeth are not the vital essential service in an emergency, your muscles are. And so it diverts resources that would normally be used by the body to remineralize and maintain strong, healthy, resilient teeth. Those will go into keeping your heart and your lungs and the muscles in your legs and arms, and even your jaw working better, but the teeth don’t get that resource. And then when you have ongoing stress, that you don’t get a chance to kind of rebalance regularly from, then that becomes chronic stress related conditions. And that’s one of the big reasons why teeth decay and gum disease is so common, it’s because stress is so common.

Jo: Interesting. I just find it so absolutely fascinating. So you were already coaching clients and all that. Had you always wanted to write a book? Was there always something in the back of your mind kind of giving you that inspiration or that guidance that you really wanted to write a book?

Meliors: Yeah. And in fact, I’d always been writing. So I’ve been writing blogs and zines and poetry and short stories. And, you know, I think once I even tried to start a novel, but I’m not really drawn to writing fiction. I love reading fiction. I’m an absolutely avid, prolific fiction reader, but I always wanted to write non-fiction books that helped people because I have been helped so much by reading books. You know, Louise Hay back in the 80s and 90s, and other kinds of spiritual and self-help and health writers have made such a huge difference in my life. You know? You can kind of track my life and my story, by a book or an author that I become really passionate about and will follow their system or their advice and change my life for the better. So that’s the kind of writer that I wanted to be. But I needed to have something worth sharing with people. Took me a while to figure that out.

Jo: Yeah. Well, this definitely has a unique place on your bookshelf for sure. But I think it’s going to appeal to a lot of people. I know when I heard you speak at the Hamilton Book Month, I was like, Ooh, this is my kind of thing. I like this. So yeah. So that’s really cool. I did notice when I was reading your book that it is obvious that you have a passion for writing because you do have a lot of prompts within your book for people to journal, to kind of assess for themselves what their teeth are trying to tell them health wise. Was that intentional? Do you find that you use journaling a lot in your own life?

Meliors: Oh, absolutely. I’ve, since I was a little kid, been a journaler, and not in the kind of “Dear Diary” sense so much anymore, but in the, I like to use prompts and combine journaling with meditation as a way of self-knowledge and to help with growing and healing, and understanding where I struggle and where I’m blocked and how to overcome it. And figuring out how to take what I use and coaching where I’m on zoom calls with clients, you know, anywhere in the world, and I’m guiding them through a process and we’re talking it back and forth. How could I take that methodology and turn it into something that people could use while reading a book so that they’re not just passively absorbing information, but they’re actually able to apply healing strategies and make a difference to their own wellbeing? And it, yeah, journaling was kind of the obvious thing to offer in that context. And I know journaling isn’t for everyone, but I do think a lot of people that have struggled with journaling or haven’t found it useful or helpful, probably haven’t tried working with prompts, and that’s quite a different experience than that kind of stream of consciousness, dear diary, uh, reflection.

Jo: Yeah. Yeah. So I really liked that, because you did seem to really strongly encourage the journaling and that. For our listeners, because obviously I’m going to recommend that they, if they’ve got any kind of concerns with their oral health or anything like that, go check out this book for sure, but for any of our listeners who are just a little bit curious and maybe have something that they’re like, well, I’m kind of interested what’s going on with this particular tooth, do you have any examples of a prompt or something that’s kind of like your go to that they could start off with for journaling?

Meliors: Yeah, so I would suggest writing a letter to the particular tooth that has been asking for attention, you know, giving you a little twinge of sensitivity, or maybe a pang of pain, or maybe it feels a little bit wobbly, or it looks a little discoloured, or the gum’s receding, whatever it’s doing to try and get your attention. Write in a letter, Dear Tooth, you know, I can see you’re trying to get my attention. I’m giving you my attention now. This is what I want for you. I want you to be strong and healthy. What do you want me to know? What would you like to show or tell me? And then just sit for a moment with your eyes closed, slow your breathing down and imagine your tooth like a little cartoon character, maybe, talking to and see what it says. And let yourself write that out and then keep writing past the point where you feel like, Oh, well, I’ve got nothing else to say on this. Just keep your hand moving because that’s often when you find the things start to kind of dredge up from your subconscious and you write things down that you didn’t already know. That’s when you find out new things. And that’s when it’s really useful and interesting.

Jo: That’s wonderful. And have you had any clients or anything who found that that alone has been enough to help heal or better their tooth health?

Meliors: Yes, I think so. Mostly, I think it helps in the context of doing other things. I really don’t want to mislead people into believing that just working on metaphysical healing strategies is enough, particularly for serious teeth and gum problems. But as part of an approach. So if you’ve got a dentist visit coming up, to have that conversation through letter, writing a letter with your tooth before you go to the dentist, you can have a much better understanding of what happens at the dentist and make your decision about any treatment more confidently because you’ve heard from the tooth. The tooth might tell you really clearly, Oh, look, I’ve had enough. I’m ready to give up. Give me that filling, whatever. But more likely it will be, yeah, I don’t like the way you’re brushing or, you know, you’re obviously really stressed out about work. What can you do about changing the stressful situation at work? That’s affecting me a tooth. Yeah.

Jo: Yeah. I really liked that. There was a particular quote that I wrote down from your book that’s just kind of stuck with me. And that’s “The symptoms in your teeth and gums draw attention to any areas in your life that aren’t in alignment with your highest good or life purpose.” I love that. I love that so much. That’s so cool.

Meliors: Yeah.

Jo: So you went about self-publishing this book. Was that your decision from the get go or did you try other avenues, or what drew you to self-publishing?

Meliors: I decided from the get go. I’d been, you know, paying attention to the world of publishing for quite some time. And also, I grew up in a publishing family. My father was a small publisher. So I didn’t have any particularly high expectations of going through a publishing house, or even that I would find a publisher being interested in such a niche topic. And also, I was really interested in the challenge of self-publishing. Like I enjoy the business side of my work and I find those challenges of figuring out how to do things effectively is really enjoyable. So I just wanted to do it. So I decided to do a crowdfunding campaign through Kickstarter to raise money to pay for the costs of publishing. I worked out my budget and there was no way I was going to be able to pay for that upfront. And so I thought, well, I’ve got an audience, you know, I had a mailing list and social media audience, and I will ask them to preorder the book. I knew there was a lot of interest in the book. I’ve been carrying people along that writing journey with me from the beginning. And so I knew there was a lot of interest. And I kind of I knew that even before I started writing, I mean, I picked the topic in part because it was the most popular search term that led people to my website. And I knew from personal experience, it was very hard to, if not impossible, to find any information anywhere else on this topic. So I knew I had this, I needed to get in there and fill this writing niche myself that I had created myself. And yeah, so I did the Kickstarter and that. It worked really well.

Jo: That’s great. So did you have your book already written prior to doing the Kickstarter then?

Meliors: That was my big mistake, I didn’t have my book. I sort of in a late draft stage, but it hadn’t been, uh, it had been developmentally edited, but it hadn’t been copy edited and it turned out to need quite a bit more copy editing than I had anticipated. So learning, learning in the first book experience. So it all took a lot longer to actually deliver to the backers than I had planned. I think it took three or four months longer all up before they got the book. And so that I won’t do that again. My next Kickstarter, the book will be ready to go before I start the Kickstarter.

Jo: That’s great. And did you feel like it was quite successful? Because when I’m looking at it, I’m thinking, Oh, that that’s awesome. That’s so cool, when I saw you had, I think it was 160 backers or something like that. And like, did you find it kind of meet your expectations or…?

Meliors: Well, absolutely. So with the Kickstarter, you set a financial goal and I can’t even remember exactly. I think it was about $1500 or something. It was my official goal that, I had an unofficial goal. I knew I wanted to raise $10,000 ‘cause that was my budget. That’s how much it cost me to do all the work of publishing and printing and shipping internationally. And I raised $10,000. And so I absolutely smashed my official goal and I met my real goal and I covered all the costs of publishing the book up front. So everything since I launched the book, every book I’ve sold since then has been pure profit.

Jo: That’s awesome. So what would you do differently if you were to do a Kickstarter again? Other than maybe having your book closer to the finish line first, like anything else that you kind of learned or would do a little bit differently next time?

Meliors: Yes. I’m going, well, I am planning to do a Kickstarter for my next book. So I’m thinking about this a lot at the moment, what I’m doing differently and what I’m going to, you know, build on the same. So the other main thing I’m going to do is use like a third party to help handle the distribution side of things. Because 160, I thought that would be manageable in terms of, you know, handling, sending out eBooks and paper books and other rewards that I had. But in fact, 160 people is a lot. That’s a complicated spreadsheet. And I, it just took up way too much time and was stressful. I made lots of mistakes that I had to kind of manually fix up. And so, I’ll bite the bullet, pay the little bit extra, build that into my Kickstarter budget and pay that third party to kind of handle all of that distro stuff.

Jo: Yeah. Yeah. That’s cool. Now I think it’s worth mentioning too, so you are in New Zealand and I saw that you’d adapted your Kickstarter a little bit because of that. Because we’re here on this little island far away from everybody else, you know. Like there’s a lot of extra costs with shipping and things like that. So what did you do with your Kickstarter to try and minimise the annoyance that comes with expensive and long ship times and things like that?

Meliors: Hmm. I actually did two different print runs for the Kickstarter. So I did a print run in New Zealand and shipped the Australian and New Zealand backers got their books and I did that packing and shipping myself from home. And then I did a print run in the United States and I did contract someone who does this kind of work for Kickstarter people to take delivery from the printers and ship out to all my US Canada and UK backers. So it was, you know, it was quite a bit more complicated to have two print runs going on. And each printer has their own specifications for the document and all of that. But it did save a ton of money because you know what it costs to ship books from New Zealand, the US or the UK, it would have just blown the costs out of the water and I don’t think I would have had as many backers if I had to charge New Zealand shipping rates, or to have all the books shipped from the States to New Zealand and Australia. That would have been really expensive too. Yeah. So, yeah. I’m glad I figured out all of those ways of costing it last time, because now I’ll just use the same system again in the future.

Jo: Yeah, that’s great. And I saw that you also had a strong emphasis on the digital products as well to kind of alleviate some of that extra expense and weight and things like that. So you had, I think a few, was it courses or consults or a few other added bonuses that you’d added in as well?

Meliors: A lot of authors when they’re doing Kickstarter, they’ll sell like merch, they’ll have pins and fancy books with slip covers and posters and t-shirts, whatever else. And I was like, no, well, I’ll have the physical book, but everything else will be digital. And so there were lots of good rewards that were a hundred percent digital. And, yeah, you could get a whole batch of goodies and not have to pay any shipping if you didn’t want the paperback book.

Jo: Yeah. That was great. So do you have any advice then for somebody who’s looking at maybe doing their very first Kickstarter? It’s something that I’ve heard a lot about, but personally, I wouldn’t even know where to start really. So do you have any kind of advice?

Meliors: I started by reading a book called How to Sell Your Book on Kickstarter and then ending up joining the course. The book’s by Russell Nohelty and Monica Leonelle, who are American, very experienced with Kickstarter. And, yeah, so I learned heaps and heaps from that. I would definitely recommend not trying to just go it alone and make it up as you go along. It takes a lot of preparation and I would recommend having a list, having a mailing list or at least an extensive social media following, knowing that there’s demand. Because to make a Kickstarter successful you really have to have people primed to buy in the first 48 hours of the Kickstarter because that momentum of a strong start affects the whole rest of how the algorithms on the Kickstarter platform work and all kinds of things of social proof and so on, uh, benefits of that strong, strong start. And so you have to really do that warming up with your audience well in advance.

Yeah, this week that you’re going to be putting this interview out in the world is the week that I’m about to have my Kickstarter go live. So if any of your listeners would like to check out a live Kickstarter launch we’ll have the link in the show notes. And yeah, you can click on the link. You don’t have to buy anything or you can just, it’s like a very low-cost option where you can be part of all the fun without having to spend very much money and you’ll get a little digital reward. So come and check it out.

Jo: Yeah, it’s definitely worth it. Like, I love looking at other people’s Kickstarters. I’m just like, oh, it’s like so many goodies just for supporting this author. It’s fantastic.

Meliors: It’s like window shopping, isn’t it?

Jo: Yeah. Yeah, it is. No, I love it. I love it. So let’s talk then about your next book. And then I think there’s a third one as well. Is that the plan or has the plan changed?

Meliors: Plan has changed. So when I published The Secret Lives of Teeth, I saw it as the first in a series of three books, but actually I’m doing some in-between books now, some work books, because I really want to give more of this interactive journaling resource. So I’m doing three shorter books as workbooks. So there’ll be a different format with room to actually write in the books. The first one that the Kickstarter this week is for, it’s called Calm and Confident in the Dental Chair, and it’s to help people overcome nerves or anxiety, fear or overwhelm or confusion about going to the dentist. Because lots of people do, ranging right from like just a kind of mild kind of sense of, oh, this is a bit yuck, to like full blown phobia or panic attacks like I used to have. And I have just learned so many good strategies, exercises, tips and tricks for preparing for a good dental visit and for things you can actually do while you’re at the dentist to help you stay embodied and calm and clear thinking and comfortable, that I’ve just been putting them all in this book and you can work through it like the exercises, um, a couple of exercises a day in the week before a dental appointment. We can smash out the whole thing in a couple of hours before a dental appointment to just help you get to a point where you’re not freaking out or you’re not even a little bit nervous. It’s just another thing.

Jo: See, I love that. That totally appeals to me because I am a complete wuss when it comes to, in fact I’m probably better at the dentist than I am the doctors, which is weird, but I’m, yeah, I get really quite anxious and yuck around any idea of needles or… yeah. So that totally appeals to me and I know a lot of people who feel exactly the same. So yeah. So that’s good. I can tell it’s going to be super popular. So that’s awesome. Wonderful. So you’re going to have another Kickstarter for that. How long do your Kickstarters run for?

Meliors: At the time we’re recording this, I haven’t decided on the exact timeframe for this one, but the last one was 21 days. And that was enough time to kind of let everyone, pretty much everyone who was going to support it, find out about it and show up and, and make a contribution without kind of burning myself out. Because some people run really long Kickstarters and that just would exhaust me.

Jo: Well, I’m so very, very excited for that. That sounds so amazing. Where can people find you? Like, I’m going to have all the links in the show notes, but in case they just don’t look, where can people find you and find The Secret Lives of Teeth and all that good stuff?

Meliors: So the best place to look online is holistictoothfairy.com, my website. I have the book for sale there along with other digital resources and there’ll be a link to the Kickstarter from my website as well. I’ve got lots of blog posts and articles about how to take care of your teeth and gums holistically. And, yeah, I mean, you can find me on Instagram and Facebook, but I’m not very active. I kind of do the bare minimum on social media. I’m on a meditation app called Insight Timer. So if anyone’s familiar with that, come and find me as the Holistic Tooth Fairy on there. And I do live readings most weeks, and I’ve got a whole meditation library on there as well.

Jo: Wonderful. That’s exciting. Well, before we wrap up and everything, I’m just wondering, do you have any final advice for people’s oral health?

Meliors: My advice would be to slow down when you’re brushing your teeth and think loving thoughts. So instead of just rushing through and scrubbing your teeth in a perfunctory manner, send them some love because they really do respond well when you slow your breath and release some of those stress hormones, get overridden by calming, soothing hormones and the teeth take it on board.

Jo: Wonderful. That sounds great. Well, thank you so much for coming on the show. I am wishing you all the best with your Kickstarter and I’ll be checking that out myself. That’s really exciting, but thank you again for coming on the show.

Meliors: Thank you so much. It’s been great to talk to you, Jo.

Jo: Takeaways from today’s episode:

1. Consider using journaling or writing letters to your teeth, or any body parts you may be having difficulty with health-wise, for insight as to physical and mental challenges you may need to heal to encourage better health.

2. Consider having your book already written prior to starting your Kickstarter, particularly if it’s your first Kickstarter. This will help minimise delays with getting it out to your backers.

3. Be open to learning as you go.

4. A Kickstarter can be time consuming. Ask yourself if it’s worth investing in outside help, such as for distribution, to minimise stress.

5. Depending upon where you live and shipping costs, consider separate printing runs, one in the Northern Hemisphere and one in the Southern Hemisphere, for example.

6. Digital bonuses and rewards are great add-ons that can help alleviate the pain behind shipping costs.

7. Prior to starting your Kickstarter, ensure you have people to sell to, either a strong mailing list or social media following, for example.

I hope you enjoyed today’s episode, and if you haven’t checked out Kickstarter before, I hope that this has got you curious to do so. To find out more about Meliors Kickstarter, go to https://holistictoothfairy.com/calm-and-confident/. I’ll make sure to put that link in the show notes. This is for her new book, Calm and Confident in the Dental Chair: Activities and Advice for Adults to Overcome Dental Anxiety – An Interactive Workbook.

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Crowdfunding, Holistic Health, Journaling, Kickstarter, New Zealand Author, Non-Fiction Author, Self-publishing